| 1. Engage Readers With A Powerful Headline |
| | 2 . Have A Direct Response Mindset and A Very Clear Call To Action |
| | 3. Have A Bullet List of Compelling Benefits |
| | 4. Build Interest By Discussing A Problem or Using A Story |
| | 5. Create Instant Credibility With Testimonials. |
| | 6. Offer a Powerful Guarantee |
| | 7. Explain the Reason Why (they should buy) |
| | 8. Demand Immediate Action Using Scarcity or Time Deadline |
| | 9. Create Incentive With Free Bonuses |
| | 10. Compare Apples To Oranges- Establish Price as a Great Value |
| | 11. Have Very Clear Navigation |
| | 12. Create A Strong P.S. |
