Your Strategic Marketing Assessment

(from Mastering Online Marketing by Mitch Meyerson and Mary Eule Scarborough)

Self-Assessment Test
Name:
Company:
Date:

Directions: Circle the appropriate number for each statement listed. Once completed, add up your scores. Then refer to the interpretation section at the end to see where you stand. This is a wonderfully easy way to learn your business mindset strengths and weaknesses.  Please note: The statements are ungrouped and not in any particular order. This was done intentionally to improve accuracy.

1.  Strongly Disagree    2. Often Disagree    3. Sometimes Agree (50%)    4. Often Agree   
5. Strongly Agree

1. If I surveyed my customers today they would agree that I follow-up in a consistent and timely manner.    

1    2    3    4    5

2. My communication, attitudes and actions are all intentional and based on my marketing goals.     

1    2    3    4    5

3. My friends, prospects and customers would all say I am enthusiastic and consistently positive in ally my interactions.     

1    2    3    4    5

4. I build strong one-to-one relationships with my prospects and customers.   

1    2    3    4    5

5. I consistently use my imagination to develop marketing strategies that are unconventional.    

1    2    3    4    5

6. My business is oriented to giving. We make generosity a part of our overall marketing plan.     

1    2    3    4    5

7. I actively work on developing marketing partnerships with other businesses.    

1    2    3    4    5

8. I look for ways to amaze my customers with exceptional service.    

1    2    3    4    5

9. I focus on having a clearly defined marketing niche.    

1    2    3    4    5

10. I consistently use a marketing calendar to track and measure the effectiveness of my marketing weapons.     

1    2    3    4    5

11. I have a clear and specific marketing plan that guides my weekly action steps.    

1    2    3    4    5

12. I am fervently devoted to following up with my customers and prospects.    

1    2    3    4    5

13. Instead of focusing on sales, I am dedicated to building long-term relationships.   

1    2    3    4    5

14. Instead of thinking what I can take from others, business is built on a foundation of serving others.     

1    2    3    4    5

15. It’s important to deliver on your promises.    

1    2    3    4    5

16 I spend time each week improving my marketing capabilities.    

1    2    3    4    5

17. I can articulate my competitive advantages.
    

1    2    3    4    5

18. I know where to locate information on my target market.    

1    2    3    4    5

19.  My company has many different supplemental products in addition to our core offerings    

1    2    3    4    5

 20. I keep information on my current customers and prospects.     

1    2    3    4    5

21. I remain flexible and adjust to the changing environment.     

1    2    3    4    5

22.  I know what it costs me to retain a valuable customer.    

1    2    3    4    5

23. I empower others to do “whatever it takes” to please our customers.      

1    2    3    4    5

24. I understand that some customers are more valuable than others.    

1    2    3    4    5

25. I study other successful online businesses to learn ways to improve.    

1    2    3    4    5

26. I understand the difference between my products’ features and benefits.    

1    2    3    4    5

27. I keep track of current trends on the Internet    

1    2    3    4    5

28. I look for ways to improve myself as a person    

1    2    3    4    5

29.  I do whatever it takes to delight my customers.     

1    2    3    4    5

30.  I am an optimist and see possibilities in all situations    

1    2    3    4    5

Score Interpretation

•  If your total points equal 75 or less your marketing mindset needs improving. The good news however, is that you have a wonderful opportunity to grow and learn, and it starts right here.

• If your score is between 76 and 119 you’ve got an average marketing mindset.  You could realistically expect to improve your overall online business performance by carefully following the strategies and tactics presented in this book.

•  If your total points exceed 120 good for you!  You’re got the right marketing attitude goals. But now is not the time to rest… Take advantage of the strategies and tactics presented in this guide to make your online business soar.